On March 17, Chamas Tacos® unveiled a crispy new creation, its very own cheese sauce flavored ch’ips.
A gourmet innovation, but above all, a strategic lever for the brand’s franchise network.
Boosting sales and building loyalty
With the launch of Chamas Tacos® Ch’ips, the brand took a new step forward in defining its identity.
By developing an exclusive product, the brand strengthened its positioning and enhanced the customer experience.
For franchisees, this represented a powerful loyalty tool and a tangible way to stand out from the competition.
These chips also helped increase additional sales: offered as a side with a menu or à la carte, they fit perfectly into an upmarket approach. Their unique recipe, crispy ch’ips generously coated in cheese sauce, delighted customers looking for indulgent new flavors.
Innovation at the heart of the group’s strategy
This product launch was part of Chamas Group’s ongoing innovation strategy: To innovate in order to surprise, while providing franchisees with concrete performance drivers.
Through Chamas Tacos® Ch’ips, the brand once again proved its ability to create its own product lines and assert its status as a distinct, full-fledged brand, beyond traditional fast food.
Want to join the adventure?
Would you like to open your own Chamas Tacos® restaurant and benefit from the strength of an innovative, fast-growing network?
Contact us today to learn more.
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