CHAMAS GROUP

More than a brand, a human adventure driven by ambition.

On est là où personne ne nous attend.

Riad Dhaouadi, Co-Founder.

Our story

Chamas Group is a family-owned company driven by a spirit of innovation and a bold vision of the halal street food market.

Founded in 2014 in Valence, in the heart of the Drôme region, by two childhood friends, the Group has built its success around its flagship brands — Chamas Tacos®, Chicck Chicken®, Taco Rolls®, and Boufi Cookies® — offering a complete ecosystem: dine-in, delivery, dark kitchens, and integrated logistics.

This omnichannel strategy reflects new consumer trends and evolving dining habits.
A pioneer in its sector, Chamas Group places customer experience and operational excellence at the core of its approach.

With over 100 restaurants in 4 countries, the Group continues to expand internationally while strengthening its network and brand influence.

Its expertise also extends to franchisee support, the development of new concepts, and the management of distinctive brands that are redefining the standards of fast food.
Chamas Group continues to grow with passion and high standards, while remaining true to its founding values.

The drivers of our growth

At Chamas Group, people, innovation, and passion for our craft are at the heart of our growth.
Our values guide us every day, to deliver a unique experience to our customers, support our teams, and make a positive contribution to our environment.

At Chamas Group, we prove every day that fast food can also mean high standards.
Product excellence lies at the heart of everything we do.
We carefully select our ingredients, work with trusted suppliers, and ensure products that are flavorful, authentic, and generous.

Our commitment goes far beyond speed of service, we take pride in offering our customers a culinary experience that meets their expectations, with refined recipes and strict quality standards.

With us, speed never comes at the expense of taste.

Where quality knows no compromise

The passion that drives us

At Chamas Group, passion is the driving force behind everything we do.
It pushes us to go further, to innovate, and to give our best every single day.

Our teams put their expertise, creativity, and energy into creating a unique experience — offering exclusive, generous, and flavorful products.

This passion is what drives us to:

perfect our recipes,
push the limits of street food,
and share our love of flavor through each of our brands.

For us, food service is more than just a profession — it’s a commitment:
a promise to cultivate quality, generosity, and enthusiasm in every interaction with our customers.

At Chamas Group, innovation isn’t just a statement — it’s part of our DNA.
We constantly imagine new concepts, create original recipes, and integrate digital solutions to enhance the customer experience.
Our ambition: not to follow trends, but to lead them.

Each innovation allows us to stand out sustainably, offer unique products, ensure consistent quality, and deliver an ever more engaging experience.

For us, innovating means reimagining street food with boldness, precision, and vision.

Innovation at the heart of the experience

Co-creation at the core of our growth

At Chamas Group, we believe in the power of collaboration.
By listening to our teams, customers, and partners, we continuously improve our concepts, products, and overall experience.

Co-creation is an integral part of our approach: we build together, test, refine, and move forward with those who bring our brands to life every day.
Because the best ideas always come from the field.

At Chamas Group, we are convinced that the true strength of our company lies in the women and men who bring it to life.
Every day, our teams embody our values, drive our projects forward, and reflect our ambition to be a responsible, committed, and people-centered company.

As part of our CSR approach, we place a strong focus on well-being at work, diversity and inclusion, and the professional growth of every individual.

Because supporting our people means building, together, a stronger, more united, and forward-looking company.